So not all of us can dress like we’ve just stepped out of Vogue or Marie Claire all the time. Sometimes we hit it, sometimes we just miss it. Just like me. There are times when I get compliments on my outfit. But there are also instances when I feel like I must have dressed up on crack before leaving for work.
But there’s nothing more terrible than being totally fashion clueless. I’m not talking about not being up-to-date with the latest trends here. It’s when a person doesn’t know how to dress right on certain occasions, or what dress is appropriate for her body shape and what truly reflects his personality. Like I don’t think it is cool for a 50-year old Mom of four to run around donned in Goth attire and makeup. Do you?
Fashion is dynamic. Rules and ideas change constantly. Of course there are also fixed rules that remain constant across fad phases. But generally, it evolves. From being merely functional to a means of self-expression or status symbol, the purpose of clothing has gone through many changes.
While I totally subscribe to the time-old axiom that real beauty comes from within our selves, external beauty also matters. Impressions are created on the way we look, on how we present ourselves, the way we act, speak and the clothing we wear.
Apart from makeup, clothes can also make or break you. It can leave a positive impression or cause a permanent damage to your image. This goes true especially during interviews. Most headhunters think it is better to come to an interview overdressed (in full corporate attire, I mean) than to be underdressed.
But it isn’t just in interviews or party or any special occasion that we have to be properly dressed. My personal rule when going out of the house is to wear something decent at the least.
Good thing fashion experts abound in magazines, on the Internet and on TV. What Not To Wear is one example of this. Unlike other fashion police TV programs where so-called fashion pundits ambush you and drag your reluctant arse to the mall to buy new clothes from their sponsors for a certain affair, What Not To Wear would give you actual fashion advice that are practical, helpful and applicable to everyday life. Once you’ve been transformed into a modish woman under the amazing hands of style pundits Stacy London and Clinton Kelly, you become a butterfly for life (that is, if you follow their advice to heart). That’s because What Not To Wear digs deeper into the problem, determining the root cause and addressing your fashion dilemmas right at its source.
Stacy London reminds me of my friend Kim Avena who decided to take the fashion route. Kim and I were both Communication Arts students. I ended up in Public Relations and writing; she invaded the glamorous world of fashion.
I remember Kim as one of my best-dressed schoolmates in high school. She has the knack and innate sense of what’s hot and trendy even at an early age. This interest is what, perhaps, prodded her to pursue this type of career.
Even before she started Keestine Outlets, an online fashion store, she was already dressing up local celebrities. She used to own a boutique in Greenhills that sponsored the outfits of Pinoy Big Brother host Toni Gonzaga. Pinoy Big Brother is the local franchise of Endemol’s Big Brother.
When she went to the United States, Kim took this opportunity to chase her dream of becoming an ultimate fashion stylist with her fellow Filipinas as her clients. So she opened Keestine Outlets which offers affordable international luxury brands for her customers in the Philippines.
Despite being in the early stage of success, Kim remains to be that girl with simple dreams and joys. That includes meeting in person her ultimate idol Stacy London. To others this may sound shallow but it’s a BIG DEAL for Kim. For her, it’s like winning the lottery or something. If I would faint at a close encounter with Adam Levine or George Clooney, Kim almost did cartwheels when she gets to hug Stacy.
I’m so happy for you Kimmy! I know Stacy is not only your fashion icon but also your inspiration.
Kim shared to me that she looks up to Stacy and the entire StyleforHire team for learnings, which she intends to share with her kababayans (fellow Filipinas).
I wouldn’t be surprised if someday she’ll join the ranks of Filipinas who have created waves not only in the US but the rest of the world. Women like Ms. Universe Runner Ups Janine Tugonon, Shamcey Supsup and Venus Raj, American Idol batch 11 finalist Jessica Sanchez, Monique Lhuillier and Josie Natori, among others.
However, Kim humbly countered that she still has a long way to go. “It’s still a very long shot. It will take a while before I finally reach my dreams,” she confessed. “But I promise to continuously hone my craft and sharpen my skills.”
With Kim at the helm, Keestine Outlets won’t be your average online clothing store. It’s an online stylebook, fashion school and personal shopper rolled into one. Its mission is to serve as your personal stylist and shopping buddy who are always ready to give you fashion advice whether you are a brand-conscious client or shopaholic on a budget. Just subscribe to her page www.facebook.com/koutlets and send her a private message for prices and other queries.